IdleWord's talk on the website obesity crisis was one of the best things I've read in some time and it sums up pretty much how I feel about where web development is heading.
As we enter 2016 I can look back on 2015 as the year I've embraced ad blockers. Part of that is because Apple and their content blocking system makes it work so well but that maybe covers 5% of the reason I've made the switch. I still prefer a free web and don't mind ads as such. However ads are becoming so bloated and so are the websites they're featured on.
In an increasingly mobile world that relies on slower battery powered hardware it's downright criminal what some web developers do so I feel it's in everyone's best interest to block them. Be fair and contact the website to let them know why.
Then hit up 1Blocker for iOS and Adamant for OS X Safari isn't too bad. It has some quirks on certain pages of sites like LinkedIn which lead to disabling and re-enabling it but the overall benefit from it makes it work it.